We are looking for a strategic and results-driven TV Product Manager to join our Insights and Innovation team. The role involves a holistic approach to product management, combining core skills with specific emphasis on Go-to-Market (GTM) strategies tailored to address the needs of the European markets.

1. Strategic Product Planning

·        Develop and execute annual TV product planning and strategy.

·        Formulate Go-to-Market strategies.

2. Market Analysis and Positioning

·        Analyse channel dynamics and formulate effective channel strategies.

·        Conduct in-depth market benchmarking and positioning analysis.

3. User-Centric Approach

·        Lead the collection and analysis of user requirements specific to the European market.

·        Engage in direct communication with end-users, understanding unique preferences and needs.

·        Translate user insights into detailed product specifications, feature lists, and Minimum Viable Products (MVPs).

4. Documentation and Collaboration

·        Break down insights into clear and concise Product Requirement Documents.

·        Collaborate closely with Engineering and Design teams to align product development with market strategies.

5. Go-to-Market Execution

·       Implement effective go-to-market strategies, including product training, test magazines, benchmarking, demos, and launch events.

6. Reporting and Relationship Building

·        Regularly report to executive management leaders, providing strategic insights.

·        Recommend products to drive business growth.

·        Build and nurture strong relationships with key stakeholders, both internal and external.

7. Law and Legislative Requirements

·        Regular check of new laws and legislative requirements in Germany and other EU countries including summary of findings.

·        Internal communication and progress tracking so that requirements are completely implemented before getting effective.

·        Bachelor's degree or equivalent qualification

·        Proven experience in product management with a focus on Go-to-Market strategies

·        Proficient in channel analysis, market positioning, and user-centric product development

·        Strong analytical skills, effective communication skills, with the ability to engage with senior leadership

·        Proficiency in Microsoft Office tools (Word, Excel, PowerPoint), and delivering actionable insights

·        Excellent English skills

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