International Marketing Director (m/w/divers)

fulltime, with immediate effect

• Define and implement short-, mid-, and long-term product portfolio strategies aligned with the profit-for-purpose approach, driving innovation and contributing to social, environmental, and economic sustainability goals
• Develop and execute integrated marketing strategies for both Product Marketing and Target Group Marketing to strengthen brand positioning and achieve business objectives across international markets
• Lead the planning and execution of data-driven 360° marketing campaigns (B2B & B2C)
• Manage an insight- and strategy-driven product portfolio and ensure the successful planning and execution of product launches in coordination with product development, sales and marketing teams
• Lead and mentor cross-functional marketing teams, fostering a high-performance and collaborative culture aligned with our company values 
• Work closely with internal teams (e.g. Sales, Finance, R&D) and external partners to ensure alignment and successful execution of marketing initiatives
• Track and evaluate the performance of marketing strategies, campaigns, and product launches
• Own and manage the marketing budget for Product and Target Group Marketing teams

• High level degree in marketing, business administration, or a related field
• Minimum 10 years of experience in marketing roles, ideally in the branded trade goods industry (FMCG or similar) with experience in sustainable and regenerative marketing
• At least 5 years experience in leadership with leading cross-functional and international teams
• Proven exposure in creating and implementing both B2B and B2C marketing strategies
• Expertise in digital marketing tools and analytics platforms
• Excellent communication and presentation skills, with the ability to work effectively in intercultural environments
• Fluency in written and spoken German and English

• A profit-for company driven by the desire to focus on environmental and social sustainability and make a positive contribution to society
• Appreciative, diverse, innovative, open and informal corporate culture, regular events and community days
• Flexible, hybrid working hours model
• Flat hierarchies as well as varied and responsible tasks with individual freedom to make your own decisions
• Motivated team with strong cohesion in an international environment
• Extensive personal and professional online and offline training opportunities
• Health offers and job bike leasing (via JobRad)
• Subsidized public transport ticket (Deutschlandticket)
• 30 days of holiday, capital-forming benefits and company pension scheme
• First-class reputation and maximum brand awareness