Objectives & Responsibilities
- Plan, execute, and manage digital marketing for Afro Coffee, including SEO, SEM, paid and organic social media
- Establish and execute a digital marketing strategy to drive sale on our eCommerce channels
- Maintain consistent brand messaging across all digital channels
- Identify, analyze, and measure trends and content to assess how well it's performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted and on brand content
- Manage content creation for Afro Coffee social media and other forms of digital communication
- Manage the paid campaigns with the media agency
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports/analytics on the performance of various marketing campaigns, including ROI and KPIs
- Collaborate with wider marketing and sales team to brainstorm new and innovative growth strategies and marketing techniques
- Develop and monitor campaign budgets
- Stay up to date on the latest social media trends, and implement them in Afro Coffee's marketing campaigns
Skills & Qualifications
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
- Strong written and spoken German and English
- Experience in eCommerce digital marketing
- Proficiency in social media content creation
- Experience with SEO and SEM strategy and keyword research i.e. Google AdWords, Google Search Console
- Experience in running paid social campaigns i.e. Meta Ad Manager
- Understanding of website analytics tools e.g. Matomo, Sistrex etc.
- Analytical mind, with a passion for measuring data
What to expect
- In addition to an extremely exciting working environment and various benefits, we offer you an attractive and performance-related salary, which, depending on your qualifications and experience, is significantly higher than the collective agreement of EUR 2.038,00 gross per month.
- In addition, our package also includes comprehensive social benefits including health insurance and retirement pension.
Our company embraces diversity and is committed to equal opportunities.
