Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability. To us, success means creating solutions that are optimal for our clients and for the planet. In Cabka we believe that every transformation starts with a group of passionate, dedicated, and innovative people. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values RESPECT, PASSION, CREATIVITY, ACCOUNTABILITY.
You want to be responsible for cultivating seamless customer experiences and building lasting relationships ? Join us in creating a future which makes us all proud!
CRM Specialist (m/f/d)
based in Valencia
You want to be responsible for cultivating seamless customer experiences and building lasting relationships ? Join us in creating a future which makes us all proud!
CRM Specialist (m/f/d)
based in Valencia
Your responsibilities
- Develop customer analytics, defining the segmentation strategy for the current customer data base
- Definition and development of lead scoring and grading models
- Develop the company´s reporting capabilities according to the needs of each business unit
- Develop and supervision of the relationship marketing strategy in the different stages of the customer lifecycle
- Monitor and improve the customer journey map
- Maximise the effectiveness of company communications
- Collaborate with the marketing and sales team in the development and execution of different marketing campaigns
- Build and optimize internal CRM-related processes to meet meeds of the different business units.
- Develop company´s reporting capabilities
- Develop and monitoring of marketing relationship strategy across the different stages of the customer lifecycle
- Maximise the effectiviness of communications
Your profile
- 5 years experience with CRM platforms such as SAP Sales Cloud or Hubspot
- Experience in defining data models and CRM structre adapted to the customer lifecycle and business model. Customer lifecycle and business model
- Experience in defining and executing marketing strategies in B2B business models with long sales cycles
- Experience in integration of technology stacks (Martech, Sales Engagement, Adtech) with CRM platforms
- Knowledge of the different marketing automation tolls (Marketing Cloud, Marketo, Hubspot)
- Knowledge of HTML and CSS adapted to email
- Expert in the use of Excel and knowledge of Power BI, Tableau or Data Studio is a plus
- Knowledge of SQL, Python or R is a plus
- Experience in using automations tools such as Zapier is a plus
- Experience with multi-channel communications (Push, whatsapp, In-app)
- Experience with Demandbase, Terminus, 6 sense or similar is a plus
- Able to think strategically
- Ability to understand and work with large volumes of data
- Strong project and organisational management skills
What we offer
- Passion, a sense of responsibility, mutual appreciation, and respect as corner stones of our corporate culture
- An exciting job with the premier manufacturer of recycled plastic pallets and large containers
- Dedication and joy in our day-to-day work
- Responsibility and space for creative ideas
- Secure long-term employment
- Individual, international development opportunities with interesting career prospects
- Attractive compensation package
- Modern office environment
- Our benefits include: hybrid working, company events, yoga classes, free cold and hot drinks and fruit basket and Gym at the office
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants as well as our employees - regardless of gender, age, religion and beliefs, sexual orientation and gender identity, physical and mental ability, cultural, ethnic or national origins. Are you an innovative out-of-the-box thinker with a passion for changing the world to the better tomorrow? Then we are looking forward to your application! Please use our online application form to apply.
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